Introduction to Visual Kei, Oshare Kei and Lolita


[Submitted by PanDaNic on September 7, 2008, 2:28 pm]

Visual Kei (ヴィジュアル系 vijuaru kei) refers to a movement among Japanese musicians, that is characterized by the use of eccentric, sometimes flamboyant looks. This usually involves striking make-up, unusual hair styles and elaborate costumes, often, but not always, coupled with androgynous aesthetics. Some sources state that Visual Kei refers to a music genre, or to a sub-genre of J-rock (a term referring to Japanese rock in general), with its own particular sound, related to glam-rock, punk and metal. However most insider sources state that Visual Kei's unique clothing and make-up fashions, and participation in the related sub-culture, is equally as important as the sound of the music itself in the use of the term as while similarities can be drawn between some bands; most are from widely different genres including but not limited to Pop, heavy metal, power metal, classical, rap and electronic.

 
Oshare Kei, A Japanese music and fashion style, translating to "fashion conscience." The bands of the oshare kei genre, unlike those of visual kei, are bouncy and bright, their songs focusing on happy and positive messages like friends and relationships. Their style is colorful and vibrant, sometimes similar to decora, but usually much more toned down. Other than occasional eyeliner and colored contacts, they rarely wear alot of makeup, also unlike the visual kei genre. Oshare kei started to appear around 2001, and was said to have been started by Ryo of Baroque in their PV "Anakuro Film".

 Lolita (ロリータ・ファッション roriita fasshon) is a fashion subculture in Japan that is primarily influenced by Victorian children’s clothing as well as costumes from the Rococo period. Lolita has made this into a unique fashion by adding gothic and original design elements to the look. From this, Lolita fashion has evolved into several different sub styles and has created a devoted subculture in Japan. The Lolita look consists primarily of a knee length skirt or dress, headdress, blouse, petticoat, knee length socks or stockings and rocking horse or high heel/platform shoes. Teddy bears and dolls such as Super Dollfies are often carried to emphasize the childlike look.

From top to Bottom: the GazettE (Visual Kei), An Cafe (Oshare Kei), Sweet Lolita Dress